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  Case Study: W.i.g. Magazine
 
Relauched 15 years after it started W.i.g. For [Fierce] Women in General! W.i.g.'s purpose is to encourage thoughts and ideas among women and men by becoming a forum for discussion, inspiration, shared wisdom, and adventure in the arts, music, sports, and women's culture. Wiggers tend to be the movers and shakers -- diving into everything they do. Here, you'll find passionate tales of women musicians, alternative sports athletes, environmentalists, book readers, DJs, bike messengers, videographers, motocrossers, Vespa-lovers, alt fashion designers, and more. Add in an animated female comic heroine, and you've got the world of W.i.g. www.wigmag.com

The App:
Daily updated storis, event listing and search

Launched February 2010


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